Black Bench Awful Music
Just a quick post to get some feedback on the progession of my artwork.
The focus of the work is the investment in business over the investment in people in LS11. The main spur of this is the Holbeck Urban Village project, something aspirational and economy focused glossing over elements of the area its proposal prefers not to mention. Using text from both their vision of the postcode and mine, i narrowed down to twelve phrases which i hope communicate potential and actual experience, and like the idea of two sets of two badges which compliment one another (25 each of four designs). In this manner, you afford collectors a lucky dip, letting them select which phrase they identify with or would like to wear based upon the semiotic they apply to the objects message. I particularly relish the word Allotments which i have come to consider as a project title, a nice similie for the inspiration of this visual output.
I had envisaged bold black type on white badges, leaving the actual text to be ambiguous as to its subject, but having drawn this up i worry whether it is too disconnected from its origins. The second mock up illustrates the pairing of a photographic image with a phrase, but in this instance i fear that the recipient is completely led to your conclusion, something i dont like to do in my work.
In summation, is the former concept accessible enough without appearing too minimal?
With regards locations i would like 50 badges each to be distributed from both the Round Foundry Media Centre in Holbeck and the Public Library at Hugh Gaiskell School in Beeston. Both retain the function of being an open centre for information and learning, both geographically are in the heart of and should reach a specific 'average' audience for that district and (for me, most importantly) architecturally, both individually and collectively emobdy an immaculate metaphor for the central motif of this work.
Si
2 Comments:
Hi Si
I've been reading your posts with great interest - we wanted you to work with LS11 as a fresh approach to the area and I think you've really embraced that. I see what you mean with the text and image, and I do like both but in the context of the project and thinking about the badges after they leave Holbeck there is something powerful about the text and image IMO. I don't think it is too perscriptive or makes the wearer/viewer come to the same conclusion as you. I looked at it a long time and went through all sorts of associations before settling on the anomaly of that building and the text. In short I think I would lean towards the image and text design as the text alone perhaps leaves it too wide when you are not as familiar with the area as you now are.
Hi Lucy
Thanks theres definitely some food for thought there.
I posted a link to this post to some contacts on my mailing list and i think we drew a similar response. If someone obtained a badge for example and then posted it to a friend in America, the locality ceases to be focal, so the work stands alone and as you quite rightly noted, it becomes a relationship of image and text, with the image becoming more symbollic than specific.
It would still retain its sense of immediate connection in LS11 so it functions on distinct levels.
I will prepare the finished artwork and repost this afternoon for some more critical feedback. Is my suggestion of four designs possible on the print budget?
Si
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